ABOUT BLUE FISH

As technology and globalization brings societies closer to each other, sustaining human cultural diversity becomes a challenge. The challenge is mainly caused by the inability of art and craft communities to adapt global market trends to their own heritage, and hence threatening the evolution of national cultures.
 
At Blue Fish we are passionate about cultural diversity, which we believe is best sustained when linked to positive socio-economic development. At Blue Fish we design solutions that unleash national art and craft potentials, through entrepreneurial and technical skills development and by building cultural bridges of understanding to sustain cultural diversity using the same tools that challenge diversity; technology and globalization.

WHAT WE DO

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CULTURAL PRESERVATION

Research and documentation of creative

industry preservation challenges

and socio-economic opportunities.

Design new business models for

historical building revival.

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PEOPLE & SPACE EMPOWERMENT

Transform inherited skills

into entrepreneurial opportunities.

Design sustainable business models

for historical buildings.

Analyze artisan business challenges

and design programs to improve their sustainability.

Ensure respect for local culture

and preservation of artisan way of life.

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LINKS FOR SUSTAINABILITY

Market education on preserved heritage

skills and market demand initiation.

Develop and manage artisan

clusters to improve community.

Socio-economic development through

international trade opportunities.

Initiate international market links,

which respect diversity and preserve

artisan-entrepreneur rights.

OUR STORY

At Blue Fish we believe that the potential of culture and heritage to create socio-economic opportunities is underestimated. Every community has its legacy, which could be derived from its people’s aspirations, cultural or natural heritage. At Blue Fish we invest in local treasures, to unleash communal positive forces that initiate sustainable socio-economic dynamics.

OUR TEAM

Leila Ben-Gacem

Leila Ben-Gacem founded Blue Fish in 2006, and an Ashoka Fellow in 2016. Leila is a senior consultant, which designs and implements projects that target heritage preservation, urban revival and community empowerment. Leila is also an elected city council member at her native town of Beni-Khalled. Before switching careers, Leila held various positions at multinational corporations and has a BS in Biomedical Engineering.

Imen Wannen

Imen Wannen joined Blue Fish in 2017. Imen passionately and patiently manages handicraft exports, and assists artisans in their business development journey. Imen manages all Blue Fish partner relationships, especially UltraMirage, Dar Ben Gacem and Medina initiatives. Imen is a civil engineer but a social entrepreneur at heart.

Partners

At Blue Fish we believe strongly in the power of collaborations. As a social enterprise, Blue Fish, offers pro-bono services and support to youth empowerment initiatives, urban revival projects as well as heritage advocacy.

Some of our partners include:

THE BLUE FISH JOURNEY

BlueFish Timeline